Are Blockbuster Films Dying Out?

More stories from Alex Choi '19

Whether you are a movie fanatic or not, everyone enjoys going to the movies for a quick time to enjoy their weekends or so. Traditionally, summer was the season for new epic blockbusters to shine and make a stunning debut. However, this trend has been on a constant decline, and here are some reasons why.

First of all, seasons don’t matter anymore. Years ago, people would save their money for a nice, relaxed day during the holiday season to go see a movie with their family and friends.

However, as the movies such as “Deadpool” and “The Revenant” have proven, people will go see a movie based on its hype. The old idea that good movies are released during the holiday season is no longer a fact.

Second of all, it is hard to see originality in many films today. Many films are reboots, remakes, and franchises of old movies, and the successful ones simply release their movies with a sequel or two. In other words, the hype is only focused within a small franchise, and this has an effect on the third and final reason.

Everyone is trying to be like Marvel and Disney. Because of Marvel and Disney’s continuous success in their film, as seen through Marvel’s most recent success with “Avengers: Infinity War”, every other company is trying to mimic their success. The problem with this is that unlike Marvel, in order to enjoy these movies, the audience must understand the universe in which the movie is set in.

Because Marvel was the starter of superhero movies and that everyone is familiar with, it is much harder for other studios to convince the audience to watch their movie in such a different universe. “X-Men: Apocalypse” was only enjoyable for those who had a superb understanding of the very confusing X-Men universe and “Suicide Squad” was a fan failure. What the audience really wants these days is a simple 2-hour movie that has a story for its own and is a great source for killing time.